The 5 W’s of Event Planning

The 5 W’s of Event Planning

We’ve all heard of the five w’s: who, what, when, where, and why. We first heard about them in school, back when they were homework and tedious. But the truth is, they can be applied to all professional aspects of our lives! When you get stuck in an idea slump going back to the basic five w’s can bring your event planning back to life. Try breaking down your next event into these five w’s: 

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Who are you planning this event for? Who is hosting? Who are you inviting?Without the “Who” there is no event. Every aspect of your event follows the who. Answer the who and watch the rest of your event fall into place. 


What the event is about is crucial to the planning process. There’s a big difference between a bridal shower and a bachelorette, even if the guests are the same. From there you can ask yourself what activities you’ll be planning and what food you’ll serve.


The “when” may seem kind of self-explanatory, but it’s more than just the day and time of the event! For large outdoor events, you have to consider the time of year and weather. If there’s a photographer, will nature be able to act as a backdrop — or will the world be brown and dry?


The where is more than just the address of your venue. You have to consider your guests — how are they going to get there? Will there be a place to park? Is the venue accessible via public transit? If not, will you need to arrange for transit?


Why is perhaps the most complex, but the most important thing to consider when planning an event. The reason you’re planning the event can set the entire mood for an event. It’s more than because you were hired to do so! You’re planning the event because event planning is what you do — it’s your passion! The why of event planning is all about checking in with yourself. 

The five w’s of event planning are really invaluable. Starting your event planning by asking yourself these questions can set any event up for success, creating a sense of organization before you even begin.