Whether you are planning a corporate event, a wedding, or a casual birthday party, the key to making your event great is understanding your event goal! This should be the first step in the event planning process, as there are so many benefits for you and the success of your event.
What is an event goal?
Event goals are usually specific and measurable. It should be an achievable target that will guide you through the event planning process. It’s what you want to achieve from your event – the purpose of it. Event goals help promote the event much easier because you are aligned with your messaging, and thus this gets communicated through your promotional efforts.
For instance, if you are coordinating a baby shower, your main goal should be to ensure that the mom-to-be has a great time! Similarly, if you are hosting a promotional launch for a small business, the goal should be to create brand awareness.
Defining your event goal
When determining the event goal, you need to ask yourself, “why is this event taking place?” This simple question will help you define the purpose of your event and, from there, you can start developing your goal. Next, you want to build a good understanding of your audience that will be attending your event. Their likes and dislikes are going to be a significant factor in the overall success of the event.
Do you ever find yourself daydreaming and envisioning an idea of something you would like to achieve one day? In like manner, we can use this to help us determine the outcome we want to see from our event. Imagine yourself at the end of the event. Everyone has left, and the staff are cleaning up. How do you think you feel? Who did you work with to get the event set up? How did it turn out? Creating an image of what outcome you would like to see and how your attendee’s experience was, will help you develop a similar goal.
When in the development process for your goal, make sure to keep SMART in mind. The SMART framework is the best way to help you keep your intent clear and concise and not too vague.
You want to be as specific as possible when creating your goal. Of course, when you are holding a baby shower or any event, you want your event to be successful. There are so many ways for your event to be successful and success depends on the event you are holding. Try to break this down more. In our previous example, the mom-to-be having a great time is a success, but it is a more specific outcome for the event.
To know that your event was successful or met your goal. Being able to measure the outcome of your event is beneficial to you. Creating an objective based on how you will measure that success is dependent on the occasion.
Your goal is your event’s planned outcome. You want to create a goal that you will be able to attain and see-through. You want to make sure that you can meet your goal and follow through with the event’s purpose.
It is essential to stay relevant to your event theme and what you want to achieve from it. If you notice that your goal is either unattainable or not your principal focus, you can always drop it and create something that works better for you.
When event planning, you are always working with a deadline. It’s best to have all your planning done before the day of the event so you have time to make changes if need be. Think about how much time you have to create the goal, plan, and execute the event. If your goal is unattainable in the time frame you have, rethink a goal that will be achieved in the time you have and stay relevant to your theme and what you want your outcome to be.
Setting an event goal is the best way to stay on track and not lose focus on the event’s outcome. Planning with a goal leads to staying on budget, keeping you from purchasing items you don’t need, and keeping sight of the theme. Don’t get discouraged when creating your goal. It can seem overwhelming at first, but it is much simpler than you think.