Happy National Google day! How does Google relate to event planning, you may ask? Marketing!
Event planners everywhere know the importance of effective advertising. Quite often the success of the event depends on it. So what do you need to do? Increase your searchability, and Google is the world’s #1 search engine, with 5.6 billion Google searches a day!
So, let’s take a look at how you can make your event more searchable and therefore, more successful!
Utilize Search Engine Optimization
Start by creating a website for your event with great search engine optimization or SEO. This means using relevant keywords, short key phrases & informative content throughout the website while ensuring it is user-friendly on both desktop & mobile. You will also want to optimize any images used with titles and meta descriptions & include local identifiers like cities & key neighborhoods.
Another use for your website is to publish a weekly blog until the event date, on relevant topics. For example, if you are hosting a fundraiser you could talk about the event itself, the company doing the fundraiser, the cause, etc. Offer value, be informative, educate, solve problems and be interesting & relatable. Blogs are a great way to increase SEO.
Up Your Social Media Game
Next, you will want to establish a strong social media presence. Use your own social media or the company that is hosting the event to show off the upcoming event & show its value!
Utilize the platforms to go live & chat about the details of the event. Don’t give everything away at once. Keep invitees wanting to know more so they come back and check out your next live.
It is important to post consistently without spamming the accounts, as well as, to engage with the followers. If they comment, make sure to respond or at least give it a “like”. Be sure to include a link to where guests can purchase tickets & provide all the details of time, location, parking, attire, etc! You can even host contests & giveaways, if appropriate, to peak interest!
Consider Event Discovery Sites & Traditional forms of Broadcasting
Have you ever heard of an event discovery site? These are sites where individuals who wish to attend events frequently see what they can do next! Utilizing event discovery sites will maximize your exposure by targeting individuals who are most likely to attend which means higher ticket sales or attendance!
While you are at it, make sure you’re taking advantage of your local TV stations, radio stations, magazines & newspapers too. Not only is it beneficial for your event, they just might be happy to have a story or new ad to use!
Utilize these tips to increase your event’s “search-ability” on Google and you are sure to see the benefits!